30 Second Pitch

A 30 second pitch is a short, pre-prepared speech that explains what your organization does, clearly and concisely.

 

This is an example of one situation where it would have helped to have one:-

You've just bumped into a former client at the airport. After exchanging pleasantries, he asks you what your new company does.                          

You open your mouth, and then pause. Where on earth do you start?

Then, as you try to organize your thoughts, his flight is called, and he's on his way. 

If you'd been better prepared, you're sure that he'd have stayed long enough to schedule a meeting. 

 

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